Get the 'How the heck they did it' answer to finding your first leads

For solopreneurs, first-time founders, and indie hackers: understand what's missing in your first-lead strategy. Get step-by-step insights on what worked for startups like yours that already overcame similar challenges.

Know results, conversions and budget by channel. Plan smart and get inspired to growth hack your way forward.

Know your Why

Why isn’t my landing page converting? Why aren’t my ads delivering? Why don't I get any response?

We know this frustration! Early-stage challenges are tough, and endless podcasts or success stories rarely help. What does, though? Real examples from others who’ve been there. WHY uncovers what others in similar situations prioritized: what channels did they use? did they have an unfair advantage? how much money did they spend? And more, for you to compare and adapt your strategy to achieve real results.

How it works

Step 1.

Describe your challenge

Fill out a quick form to describe your specific obstacles. Are you struggling with low click-through rates? Not getting responses from outreach? The more detail you provide, the more relevant cases you will get.

Step 2.

See what worked
(and didn't work) for others

Access a database tailored to landing your first leads. It’s a straightforward table with detailed insights into what similar startups did in your shoes. Discover their channels, budgets, metrics, visual strategies, pitches, and more. Startups are scored by relevance to yours, so you can focus on those that best match your context.

Step 3.

Know your Why

Start with the most relevant startups in the table. How does their strategy differ from yours? Uncover why your current tactics aren’t delivering as expected. And take action.

Know the Why

Where do you get the data?

WHY is a tool built on real startup case studies from platforms like Indie Hacker, Hackernoon, Product Hunt, etc.
What makes WHY different from a blog, community or database?

This isn’t just a collection of stories, it’s a practical tool you can use. We take hundreds of stories, verify the details, and break them down into a metrics-driven table. You’ll see how others tackled similar challenges, compare their response rates, budgets, and conversions to your own, and uncover what’s working and what’s not. Plus, you can focus on startups with setups similar to yours, thanks to a calculated percentage of similarity.
Are these insights guaranteed to work for me?

Every journey is unique, and we cannot guarantee your business success or a one-size-fits-all solution. However, WHY will help you: whether that means adapting your strategy, gaining assurance that you're moving in the right direction, or deciding that the realistic timeline and budget of your peers is notsomething you want to pursue. By the way, if other similar startups had unfair advantages, like being launched by an influencer, you'll know it from the data.
What industries are covered?

We focus on indusrties where finding your first leads is often the hardest part. Tech-driven startups, including SaaS businesses, Web3 platforms, and other emerging digital products are best covered.
Can I contribute my startup's story?

Of course! Drop us a line to artem@fundright.app.